Born in Barcelona, I started in this industry as an actor in film, TV series and advertising, but always glued to my notebook to give free rein to my true passion: creating stories that then give life in images.
After a brief stint directing indie short films, I was attracted to advertising directing for its ability to concentrate in a very short time the full essence of an entire narrative. Almost ten years as an actor have given me a good understanding of what it feels like to be in front of a camera, and therefore how to work with the actors in my campaigns.
I love aesthetic and unusual stories, getting into the depths of human idiosyncrasies and exposing them simply, sometimes crudely, as they really are. I try to make my work full of details, of magical moments, to feel that I am stealing a moment of the characters’ lives without even knowing of my presence.